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Happy Birthday, L.L. Bean!

Happy Birthday, L.L. Bean!

L.L. Bean is celebrating its 100th anniversary this year with this book as the centerpiece of their year-long celebration.  Guaranteed to Last is a fascinating history of this beloved company and its relationship with the wider world — from the soldiers’ experiences in both World Wars, to  the “back-to-nature” movement in the 1960s, to the Preppy Handbook craze of the 1980s.

The book is packed with rarely seen photographs and artifacts, including images of L.L. Bean hunting in Maine in the 1910s; early mailers, catalogs, and advertisements; customer letters; snapshots of ordinary Americans outfitted in their L.L. Bean gear; and more. 

 The best part is the cover which is real canvas, with dark green trim and a sewn-in label, just like the iconic L.L. Bean tote bag!

 

GUARANTEED to LAST:  L.L. Bean’s Century of Outfitting America 978-1-59591-070-7

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