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NBC’s Rock Center with Brian Williams
Eric and the book will be featured in a segment on NBC’s Rock Center with Brian Williams, currently scheduled to air on Friday, February 8.
The interview was conducted by NBC’s chief medical editor, Dr. Nancy Snyderman, and will run approximately 11 minutes.

LJ Xpress Review
Cardiologist Topol (director, Scripps Translational Science Inst.) surveys current and future prospects for advances in medical technologies and therapeutics. Current discussions about the cost of health care rarely include the large number of patients for whom one size fits all medications are ineffective (or toxic) or how personalized medicine (pharmacogenomics) has the potential to allow for faster, cheaper, more definitive clinical trials. Coupled with electronic medical records and health information technology, genetic sequencing could detect individual drug toxicities that only emerge after clinical trials, when made available to the general public. Imaging and wireless networking also offer new opportunities. While personal genomics is still nascent, and predicting just what technologies will be widely available when is problematic, Topol’s take on information quality is sound. Challenges will remain‚ medical uncertainty, diseases for which there are few or no useful treatments, and managing expectations.
Verdict Recommended for readers concerned with health care and health care financing and those who appreciated Clayton M Christensen’s The Innovator’s Prescription: A Disruptive Solution for Health Care, Siddhartha Mukherjee’s Emperor of all Maladies, or books by Atul Gawande.‚ Mary Chitty, Cambridge Healthtech Lib.,

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